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Nintendo has no plans to use GenAI in games, but instead wants to create added value that “cannot be created by technology alone.”

Nintendo has no plans to use GenAI in games, but instead wants to create added value that “cannot be created by technology alone.”
Nintendo has no plans to use GenAI in games, but instead wants to create added value that “cannot be created by technology alone.”

AI is a hot topic in the technology industry, with more and more companies talking about their plans to use LLMs and similar technologies in game development. However, Nintendo has its own take on the matter.

Nintendo wants to deliver unique games that "cannot be created by technology alone" instead of GenAI

The Legend of Zelda: Echoes of Wisdom

Nintendo President Shuntaro Furukawa recently addressed this topic in a Q&A session with investors (thanks, TweakTown), noting that game development and AI-like technology “have always been closely linked.”

Traditionally, the term has been used for things like simulating NPC behavior, but it’s increasingly associated with generative AI, which has become a buzzword for investors and executives trying to optimize costs.

Furukawa acknowledged that GenAI could be used creatively, but Nintendo has no plans to use it in its first-party games. The main reason is copyright issues that arise when using models trained on other people’s work.

Generative AI, which has been a hot topic in recent years, can be more creative, but we also recognize that it has intellectual property rights issues. Our company has decades of expertise in creating optimal gaming experiences for our customers. While we remain flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be created by technology alone.

Shuntaro Furukawa

President of Nintendo

This view differs from that of other gaming giants. Electronic Arts, for example, is fully committed to LL.M. CEO Andrew Wilson believes that “more than 50% of our development processes will be positively influenced by advances in generative AI.”

Take-Two also believes that AI will become more efficient with better tools. However, Strauss Zelnick assured that successful games will continue to be developed by humans: “Hits are developed by geniuses, and data sets plus computing power plus large language models do not equal genius. Genius is a human thing, and I believe it will remain that way.”

Ubisoft has been actively working on its own generative tools for some time now. Earlier this year, the publisher unveiled the NEO NPC project, which allows players to have “real” conversations with game characters based on the work of real writers and artists.

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