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How a face-to-face program helps Nissan drivers master their car’s technology

How a face-to-face program helps Nissan drivers master their car’s technology
How a face-to-face program helps Nissan drivers master their car’s technology

New Nissans are packed with technology. From ProPILOT Assist to Safety Shield® 360 to the MyNISSAN app, there are countless ways technology can make driving a Nissan easier. And while engineers have worked hard to make getting to know the technology seamless, learning it can still be daunting for owners - especially those who haven't driven a Nissan recently. That's where Second Delivery comes in - Nissan's program that helps owners get to know their vehicles through a personalized, one-on-one approach. The program is currently offered on Ariya and is scheduled to expand to Rogue SL, Rogue Platinum and LEAF in late 2024. Second Delivery is a free extra for owners of these new vehicles. (Photo: Business Wire)

Second Delivery offers a personalized approach to introduce owners to the many technological features of new Nissan vehicles

NASHVILLE, Tenn., June 28, 2024–(BUSINESS WIRE)–New Nissans are packed with technology. From ProPILOT Assist to Safety Shield® 360 to the MyNISSAN app, there are countless ways technology can make driving a Nissan easier. And while engineers have worked hard to make getting to know the technology as easy as possible, learning about it can still be daunting for owners – especially those who haven’t driven a Nissan recently.

Enter second delivery1 – Nissan’s program that helps owners get to know their vehicles through a personal, one-on-one approach. The program is currently offered on Ariya and is scheduled to expand to Rogue SL, Rogue Platinum and LEAF in late 2024. The second delivery is a free extra for owners of these new vehicles.

The second delivery is different from the regular vehicle delivery from the dealer and typically occurs about two weeks after the owner receives their new car. Here’s how it works: Once a new vehicle is leased or purchased, owners have the option to sign up for the second delivery at a participating dealer, through the MyNISSAN app or the Nissan Owners Portal. A technical expert will then work one-on-one with the owner to schedule a visit to their home, workplace or other location of their choosing. The technical expert will explain the vehicle’s features to the owner, answer questions and point out technologies the owner may not have previously been aware of.

“The more I learned about the car’s many extras, the more I wanted to use them,” says Missy N., an Ariya owner from Colorado.

Personalized experiences for new owners

Since the program launched for Ariya in February 2023, tech experts have completed more than 5,000 Second Delivery appointments. Each tech expert receives about 35 hours of training just for the Ariya and will receive even more for Rogue and LEAF. Dan Mohnke, Nissan vice president of eCommerce and Customer Experience, said 93% of customers found Second Delivery extremely helpful in improving their understanding of their vehicle’s features.

“Now more than ever, customers expect a personalized experience that meets their wants and needs,” Mohnke said. “This type of experience is extremely important for us to offer to our Ariya customers, who are largely new to the Nissan brand and are interested in using the latest technology.”

Our technical experts do their best to ensure that the customer is confident in handling the technology of his vehicle after the appointment.

Missy said her second Delivery Tech Expert, Jorge, spent two hours showing her Ariya and then drove with her to a nearby charging station to show the first-time electric vehicle owner how the charging process works.

“He explained everything to us,” said Missy. “I was very impressed.”

Philip Stahl, an Ariya owner in Southern California, was similarly impressed. He said a tech expert named Clarissa visited his home shortly after he traded in his Tesla Model Y for an Ariya Platinum+ e-4ORCE last year. Clarissa helped him set everything up – from Apple CarPlay® to the memory seats.

“It was definitely helpful in getting familiar with the technology,” Stahl said. “I can’t see any downsides for anyone using this service.”

After the appointment, Stahl still had a question about Ariya. So he simply texted Clarissa.

“She responded immediately. She did a great job,” Stahl said.

Gaylen and Patricia Rebbe are no strangers to electric vehicles – but they weren’t familiar with the Ariya when they bought it in early 2023. Shortly after their Everest White Pearl TriCoat Ariya arrived, they made an appointment with Second Delivery.

“We had questions about some features and she clarified them for us,” said Patricia.

Like other Second Delivery participants, the Rebbes said their technical expert was flexible and wanted to make sure they understood everything the vehicle had to offer.

“She was very nice,” Gaylen said. “She was happy to spend as much time with her as we wanted.”

Mohnke is looking forward to the planned expansion of the Second Delivery program, which will enable a much larger group of customers to get to know their vehicle in friendly advice from an expert.

“Second delivery builds trust with customers,” he said. “It shows that we’re not just interested in the purchase. You’re a customer for life.”

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1

Nissan Second Delivery is available to customers who purchase or lease a Nissan ARIYA (model year 2023 or 2024) from new dealer inventory at a participating Nissan dealer (“Eligible Vehicle”). Second Delivery is only available once per Eligible Vehicle. Additional restrictions apply. Contact participating dealer for details and available Second Delivery locations. Subject to change and/or termination without notice at any time.

View original version on businesswire.com: https://www.businesswire.com/news/home/20240628437944/en/

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