How to make the jelly shoe trend a success in 2024

How to make the jelly shoe trend a success in 2024
How to make the jelly shoe trend a success in 2024

Welcome to Reality Check: a new regular feature from ELLE’s fashion editors that asks: how well do the season’s biggest trends really work in practice? This week, everyone’s favorite childhood summer shoe was given a designer makeover.

We all know that the Y2K trend is not going away – Ballet shoes, Capri pants And Loads are practical mandatory at the moment – ​​but this Really Insiders look even further back into fashion history for style inspiration. No, I’m not talking about the 80s (thank God), but about those happy days of pure, innocent childhood. Or more precisely, the summers of our youth, filled with Ice creamSandcastles, paddling pools and much more.

Given recent events in the world and the increasing pressures of modern life, it is no wonder that nostalgia is high on the agenda – especially in terms of fashion. Fashion designers have drawn on memories of the “good old days” when designing their collections: Think of MoschinoThe SS23 show, for example, which was entirely inspired by Jeremy Scott’s love of inflatable pool items, or JW Anderson‘s bring joy Arcade Collection – not to mention last year’s obsession with all things Barbiecore.

Recently we have also seen a revival of babydoll silhouettes, colorful CardigansMary Janes, sweet Sheets (Simone Rocha, of course) and bright red tights – while Coach, Miu Miu, Fendi and Anya Hindmarch took us straight back to our school days with their cult collections. Handbags with lots of kitschy pendants, stickers and keychains.


But the cult item from childhood that most excites fashion fans this season is even more of a throwback: the humble jelly sandal. Yes, really – and like all good things, it’s all thanks to The seriesThe brand is known for its “Quiet luxury” Aesthetic sent models down the runway of its SS24 show in a series of casually luxe tailored ensembles, which, to everyone’s surprise, were paired with the Olsens’ grown-up take on the rubber sandals of yore.

Slim, colorful, pleasantly soft and with a chic cage design that Mara Apartments are the perfect combination of childhood nostalgia and modern elegance – so they sold out within hours of their release online, despite retailing at just £860. Due to popular demand, they’re now finally back in stock and are already selling like hotcakes. The fact that Jennifer Lawrence was spotted wearing a red pair earlier this week has only added to the hype surrounding them.

Mara Flat made of vinyl
The Row Mara Flat made of vinyl
PVC sandals with “Almost Bare” decoration
Aquazzura Almost Bare embellished PVC sandals
Iro Jelly Shoes
Ancient Greek Sandals – Iro – Jelly Shoes
Glittery fisherman sandal
Mango Glitter Fisherman Sandal

Now 40% off

Mara Flat made of vinyl
The Row Mara Flat made of vinyl
Eleftheria Jelly Sandals
Ancient Greek Sandals Eleftheria Jelly Sandals
Jamie – Jelly Ballerinas
Jeffrey Campbell – Jamie – Jelly Ballerinas
Rubber beach flip flop
The Row Beach Rubber Flip-Flop
Flat fisherman sandals made of leather and jelly “Homeria”
Ancient Greek Sandals – Homeria – Leather and jelly flat fisherman sandals

But The Row’s jelly sandal isn’t the only one trending right now. Depop has reported a 105 percent increase in searches for jelly shoes on its platform since January, and Net-A-Porter is seeing the same. “Our customers have an appetite for nostalgic styles this summer and are looking to The Row’s latest collection for inspiration,” explains Libby Page, Market Director at NAP. “In the last month, we’ve seen a 267 percent increase in searches for jelly shoes.”

Aquazzura’s crystal-embellished Almost Bare PVC sandals in particular have been a big hit on the site — which came as no surprise to the brand’s founder, Edgardo Osorio. “Nude-colored sandals are one of my obsessions,” he says. “I find the almost naked effect very sensual and extremely feminine. The transparent jelly version is our most popular and also the most fun. Pair it with a white dress or a colorful swimsuit to instantly add a cheerful touch to a breezy summer day.”

Ancient Greek Sandals has also released its own version of the fantastic plastic footwear, but at a more affordable price. “The Iro ballerinas have been the hit of the season – we’ve sold more than 4,000 pairs since they were launched in May,” says the brand’s co-founder and designer Christina Martini. ELLE UK. “They’re definitely on trend at the moment, but I see jelly shoes as a perennial favorite in summer. They’re practical and comfortable, durable, waterproof and easy to clean, making them perfect for a season spent between the beach and the city.”

a person in a yellow dress


Jelly shoes trend


But now for the all-important question: How does the trend translate into real life? Just follow in the jelly-clad footsteps of the many street style stars and fashion insiders who have already incorporated the humble jelly into their summer wardrobe. They all follow one simple rule: for a look that’s more chic than childish, keep the rest of your outfit strictly grown-up.

White from head to toe has proven to be a winning combination: Jennifer Lawrence contrasted her red Maras with an all-white casual look of wide-leg pants and a matching unbuttoned blouse, while fashion blogger Arielle Charnas followed the same formula to showcase her light blue Ancient Greeks.

Or, of course, you can go natural and simply copy the impeccable style of The Row’s show – if only for inspiration before shopping for similarly understated luxury looks at the slightly cheaper COS…

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