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Price, films and further details

Price, films and further details
Price, films and further details

Hallmark Movies Now is undergoing a transformation. The on-demand service is being renamed Hallmark+, a new streaming service set to launch in mid-September that combines ad-free TV with retail and product benefits.

“Hallmark+ marks a pivotal moment for Hallmark,” said Mike Perry, Hallmark President and CEO. “By combining new, rich content experiences with tangible rewards and high-value Hallmark gifts, we are offering a unique, new program that reflects our commitment to spreading joy through our beloved brand touchpoints.”

Currently, Hallmark Movies Now plans start at $5.99 per month or $59.99 per year; Hallmark+ plans start at $7.99 per month or $79.99 per year. Membership includes exclusive benefits and rewards, including $5 monthly Hallmark Gold Crown store coupons, free unlimited eCards, rewards on purchases, and surprise gifts.

This fall, Hallmark+ will debut its first film trilogy from a man’s perspective. Inspired by The Wedding Veil trilogy, The Groomsmen is about three lifelong best friends who stand up for each other on each of their big days. Starring Jonathan Bennett, Tyler Hynes and BJ Britt.

Hallmark+ will launch new content, including new genres and formats for Hallmark Media. With “Holidazed,” they are moving into the realm of holiday miniseries for the first time. The series follows six families from different backgrounds who come together for the holidays. Dennis Haysbert, Erin Cahill, Holland Roden, John C. McGinley, Ian Harding and others will star.

The app will also showcase Hallmark’s foray into unscripted content. In the fall, Jonathan Bennett will host “Finding Mr. Christmas,” a competition series to become the company’s next leading man. Lacey Chabert will honor real-life heroes in “Celebrations With Lacey Chabert.” And during the holiday season, Wes Brown will host “Ready, Set, Glow!”, traveling to some of the most impressive, festive displays and meeting the inspiring people behind the lights.

In 2025, two more unscripted series will be added to the app: “Small Town Setup,” in which Ashley Williams helps parents play matchmaker for their adult children, and “Home Is Where the Heart Is,” in which Luke Macfarlane helps families renovate a key room in their home.

The adaptation series, The Chicken Sisters, is set to launch on the app in mid-September. In addition to the previously announced cast, Margo Martindale has joined as narrator, as James Kot, Rukiya Bernard, Ektor Rivera and Jake Foy have been added to the cast.

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