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This is how much money the NFL Draft brought in total economic impact for Metro Detroit

This is how much money the NFL Draft brought in total economic impact for Metro Detroit
This is how much money the NFL Draft brought in total economic impact for Metro Detroit

DETROIT – A study has shown how much money the NFL Draft brought to Detroit in terms of total economic impact.

On Thursday, July 11, 2024, Visit Detroit and the Detroit Sports Commission announced that the draft would have an economic impact of $213.6 million for Detroit and the region.

About $161.3 million came from visitors traveling to southeast Michigan, the press release said.

These figures come from a study by Dr. Patrick Rishe, director of the Sports Business Program at Washington University in St. Louis. He analyzed spending by visitors, locals and the NFL.

The “local regional economy” was defined as Wayne, Oakland and Macomb counties.

“Visit Detroit and the Detroit Sports Commission are pleased to announce that the record-breaking 775,000 attendees of the 2024 NFL Draft generated more than $213 million in total spending for Detroit and Southeast Michigan,” said Claude Molinari, president and CEO of Visit Detroit and co-chair of the Detroit Local Organizing Committee for the NFL Draft. “This spending went into the pockets of Detroit businesses and will help strengthen our community for years to come.”

“I am also proud that more than 50 million people saw Detroit shine on national television, which will be critical to Michigan’s long-term population and economic growth.”

Here are some details from the economic impact report:

  • $106.4 million will remain in the Detroit region long-term as new income for households and business owners, as well as tax revenue.

  • 30.2% of all participants traveled more than 100 miles to participate in the draft.

  • The NFL’s total spending on local minority-owned businesses was $12.1 million.

  • The Michigan Black Business Alliance, Detroit Economic Growth Corporation, Visit Detroit and the Detroit Sports Commission have helped black businesses secure 34 contracts to work directly with the NFL, totaling nearly 40% of local contracts.

  • To meet labor needs, MBBA members hired over 500 employees, resulting in approximately $1.2 million in staff income during the week.

  • The Detroit Sports Commission’s Living Legacy Initiative helped distribute $1.5 million in grants to local nonprofits.

  • Fans from all 50 states and more than 20 countries participated in the draft.

  • A fan from Australia traveled more than 11,000 miles to participate in the draft.

  • Hotel occupancy in the city during the draft:

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