Merger of TELUS and Magnite to boost streaming TV landscape

Merger of TELUS and Magnite to boost streaming TV landscape
Merger of TELUS and Magnite to boost streaming TV landscape

TELUS Corporation (NYSE:TU) recently merged with Magnites (NASDAQ:MGNI) – a leading global sell-side advertising company. TELUS has adopted Magnite’s SpringServe ad servers and Magnite Streaming SSP as its preferred advertising technology solutions in Canada, paving the way for a new era of digital advertising in the country’s streaming TV business.

Magnite (formerly Rubicon Project Inc.), based in California, USA, is a global ad tech solutions provider. The company’s omnichannel advertising platform enables publishers to monetize across all auction types and formats, including CTV, desktop display, video, audio and mobile.

The partnership comes at a critical time as the television industry is evolving rapidly and consumers increasingly value the convenience and flexibility of ad-supported streaming. Magnite highlighted in its study that 74% of Canadian viewers currently watch streaming TV, compared to just 51% who use traditional pay TV.

TELUS has led the way in this transformation, providing free, ad-supported TV channels to its TELUS TV+ customers at no additional cost. These FAST channels, which include popular offerings from TIME, Tastemade, The Washington Post and others, have provided advertisers and agencies with an innovative way to enhance their digital strategies and engage TV audiences in more meaningful ways.

To enhance the viewer experience and maximize the potential of the FAST channels, TELUS is leveraging Magnite’s cutting-edge advertising technology solutions. Magnite’s SpringServe advertising platform, specifically designed for connected TV and video advertising, will likely help TELUS gain greater insight, transparency and control to deliver more optimal video advertising experiences.

In addition, Magnite’s Streaming SSP enables TELUS to manage and monetize its CTV inventory using technologies that support exceptional long-form video and a high-quality television experience.

TELUS, based in Vancouver, British Columbia, is a renowned brand in the Canadian telecommunications industry. The company provides wireless, wireline and Internet communications services for voice and data to businesses and consumers.

The company continuously invests in innovative technologies and sustainable business practices to drive long-term growth and transformation. It recently announced a C$6.6 million investment in Quebec’s North Shore region to upgrade and deploy TELUS’ PureFibre and 5G networks in the area.

These investments reflect TELUS’s broader commitment to Canada. The company plans to invest C$73 billion nationwide by 2028, including C$10 billion in the Quebec economy.

Currently, TELUS has a Zacks Rank #3 (Hold). The stock has gained 119% compared to the industry growth of 103.6% over the past year.

Zacks Investment Research

Image source: Zacks Investment Research

Stocks to be considered

NVIDIA Corporationwhich currently has a Zacks Rank #1 (Strong Buy), has delivered an average earnings surprise of 18.43% over the last four quarters. In the most recent reported quarter, it delivered an earnings surprise of 11.48%.

NVIDIA is the world leader in visual computing technologies and the inventor of the graphics processing unit. Over the years, the company’s focus has evolved from PC graphics to AI-based solutions that support high-performance computing, gaming, and virtual reality platforms.

Motorola Solutions Inc. (NYSE:MSI) provides services and solutions to government sectors and public safety programs as well as large enterprises and wireless infrastructure services. Currently, Motorola has a Zacks Rank #2 (Buy).

The company delivered an earnings surprise of 7.54% on average over the last four quarters and has a long-term growth expectation of 9.47%. In the last quarter, Motorola delivered an earnings surprise of 11.51%.

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